Welcome to Episode # 2 of the Amazon Private Label Show!
In this episode I cover the entire process of selling on Amazon FBA. However I won’t go into great detail about anything in particular because all future episodes will dive deep on all the specifics.
Amazon Private Label Show Episode # 2
There is a ton to learn and do when it comes to launching your first product on Amazon. It can be easy to get confused and stop taking action. I am here for you so if you have any questions then please let me know!
Here are the general topics I will walk through in this episode:
1. It takes money and time to start and run a successful Amazon private label business.
Make sure you are aware that you will need to spend a little bit of money to get started and maintain your Amazon business. Always plan for the worst and extra expenses along the way.
2. Product research is the most critical component of the process.
*Product should sell for $15-$40
*Should be lightweight and under 2 pounds
*Not a lot of moving parts
*Something you can private label
*Read competitor reviews to address product concerns
*Invest in Jungle Scout to save time here
3. Find a supplier that can make your product.
*Aliababa, Global Sources, and AliExpress are good places to start looking
*Go with your gut when dealing with suppliers
*Always invest in samples
4. Place your order and arrange an inspection and shipping to Amazon.
5. Get your listing setup while waiting for product.
*Mine for keywords with Google Ad Planner and Merchant words to start out
*It’s ok to hire a copywriter to write your listing
*Hire a pro photographer to take your images
6. Get your product to Amazon FBA.
7. Build a launch list and get ready to go live and get sales and reviews.
8. Start Amazon PPC and improve listing and build more reviews.
That’s a general plan from start to finish. As I mention in the podcast you obviously need to know and do a lot more overall. However I will detail each step in the future. Until then this should get you started.
The biggest thing holding you back from success is yourself so take action if you are waiting to get started.
You can do this! I am here to help you!
SUBJECT TIMES ON PODCAST:
2:16 – Helping 1000 people start and Amazon Private Label business in 2016.
4:02 – Looking for a product to sell on Amazon and Private Label
8:53 – Finding products faster using jungle scout
11:07 – Finding suppliers to source and order products from
17:25 – Setting up your listing on Amazon seller central
21:58 – Going live and launching on Amazon
24:47 – Amazon pay per click and Amazon sponsored ads
25:58 – What to do after launch
26:48 – Building an e-mail list
29:36 – Questions and closing comments
RESOURCES MENTIONED IN THIS EPISODE:
Jungle Scout – A great little plug in that allows you to quickly do new product research on Amazon. Jungle Scout has saved me TONS of time when looking for new product ideas. It’s a must for anyone who is getting started in selling physical products on Amazon. If you are just getting started selling on Amazon then I highly recommend Jungle Scout to aid you in the process.
Camel Camel Camel – Track the price and BSR history of an amazon product listing. Totally FREE to use.
Google Trends – Check to see if the product is a season trend or a growing trend. Totally FREE to use.
Alibaba – This is one of the main sites I use for sourcing products to sell on Amazon. It’s a portal to get connected with suppliers and the site is improving all the time.
AliExpress – Another site for scouring products to sell. It’s similar to Alibaba but focuses more on smaller tester orders instead of huge bulk orders.
Global Sources – Similar to Alibaba this portal is a very high quality site to find products to source. It isn’t as well know as Alibaba but certainly should be part of your tool belt when looking for new products.
Marketing Words – This is a great service that I have used to have my Amazon sales page copy written for one of my products. Using their services will increase your conversion rates on your products.
Tomoson – Try this service out with their 30 trial. It’s a site that connects bloggers with people like you who have products that need some exposure and reviews. The bloggers will review your product and you can gain some traction from their audience.
Google Keyword Planner – I use this tool when I want to get keyword data such as search volume and general keyword ideas for PPC campaigns. It is totally FREE to use.
Merchant Words – Another tool to use to get ideas for keywords for your products and PPC campaigns. The data and search volumes may not always be 100% accurate but it’s still a great tool for your keyword research. It is totally FREE to use.
Leadpages – A terrific resource that allows you to create high converting landing pages that allow you to collect e-mails. I have been using this for years and it’s a very high quality product/service.
Aweber – The most popular email opt-in service and e-mail broadcasting service. I use Aweber for all my newsletters and mailing lists. This is a must if you are serious about growing your Amazon business to the next level.
Fiverr – If you are on a budget, you can search and find a freelancer that could do product images.
Upwork – This website will allow you to connect with Photographers that could possibly do product photography.
For all other resources and tools that I use in my Amazon business please see the resources link.
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Thank you for visiting the Amazon Private Label Show! It would be great if you could leave a comment below and tell me what you would like to cover in future episodes of the podcast. Also how long have you been selling on Amazon? What made you want to get started?